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Campaign concept

Terrasave

Client
D&AD New Blood brief by The World Bank Group
Year
2021
Role
Art direction & design
Award
The Crowbar Awards
Terrasave, Campaign concept

All you need to do to save the world is save money. An eco-bank that only invests in sustainable industries, so young people grow their savings and the planet at once.

Unlike banks that fund coal and fossil fuels, Terrasave puts deposits into hydrogen fuel, electric vehicles and other green industries.

The launch takes over Times Square, Central Park and Wall Street, with a People's Climate Summit on Earth Day. Crowbar Awards: Bronze in Communication.

Made with Nicholas Erolani Soh (copywriter).

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