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Award winningCampaign concept

The Fishelin Star

Client
Concept for the Michelin Guide & Conservation International
Year
2022
Role
Art direction & design
The Fishelin Star, Campaign concept

How do you make the fish trade sustainable? Give it an award worth chasing: a Fishelin Star for restaurants, suppliers and markets that source fish responsibly.

A Fishelin Guide launches in Singapore and Hong Kong, followed by a week-long seafood festival on World Oceans Day, food YouTubers and an online game.

Made with Nicholas Erolani Soh (copywriter).

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